There is a good reason why many of the worlds most influential companies are employing murals in their interiors. Never before has ambience been so important, with the increasing trend for posting photographs of everything and anything, suddenly how where we work/eat/drink/live looks, is of the utmost concern. There are even lists of the most Instagrammable restaurants in some cities and most include some kind of wall art; simple white coloured walls are no longer what staff and customers expect.
So is it is not surprising that wall murals have been growing in popularity; a picture as they say, paints a thousand words. The simple fact is that large scale wall art attracts attention and therefore, attracts employees and customers.
One of the best things about wall murals is that it gives your company a unique look, as it is made according to your exact requirements. A that in turn, makes your business stand out from the rest, and makes it more likely to stick in the mind of a potential customer. A wall mural allows you to create the atmosphere you want in your business, which will suit
your personality, your business’ decor and of course, your budget.
Whether we are talking printed wall murals that are applied like a wallpaper or decals, or a hand painted piece of art, the effects on your staff and customers will be very similar, so it is worth exploring how they differ and which is best for what situation.
- Cost. If the image to be printed is already purchased, the difference in cost between printed wall murals and painted is negligible, so as to not be a differentiater.
- Environment. This has soared up the list of criteria that companies are looking at of late and this is an area where painting is a clear winner. Most printed murals are on plastic, plastic coated or plastic backed material and can not be recycled. They will end up in landfill, or worse still, in our oceans. Whilst paint is not completely free of chemicals, here at Charlotte Designs, we use only use low or very low VOC paints (VOCs are the nasties in paint) and can offer mineral based paints or vegan paint if required.
Surface. Printed wall murals need to be applied to a flat well prepared surface, painted murals can be applied to bare brick, breeze block, wood and other uneven surfaces. Painted murals can be made completely waterproof, so are better suited to areas such as kitchens and bathrooms.
- Longevity. This depends on the environment, many restaurants shy away from certain printed materials that contain solvents, but in short, in most commercial environments, there is little difference in how the murals will wear. It is worth bearing in mind that if a printed mural is damaged, it will have to be replaced, whilst a painted mural can be repaired. Many of the public areas murals that Charlotte Designs produces are treated with a protector which makes them fairly indestructible.
- Flexibility. This is one area where the painted mural has a huge advantage. The main issue with printed murals, once they are printed, that is it. If it doesn’t quite fit, or the client changes their mind, there is no other option than starting again. However, painted murals can be changed and added to right up to the last minute. Murals have been reversed at the last minute, new elements added or removed and even colour schemes changed.
- Timescales. The process of producing printed and painted murals is quite different. The design process is quite similar, however, mural printing will depend on how busy the printer is. Large scale painting of a mural will certainly take longer that installing a printed mural once it is printed. So all in all, printed murals may have a quicker turn around than painted ones.
Overall look and feel. Whilst there are always practicalities to take into consideration when selecting the right product for the project, the overriding factor will be, how does it look? Both photographs and painted art have their unique qualities, the printed wall mural can be reproduced exactly if continuity is required. With painted murals, you are getting a genuine, original piece of art. No two are the same, and you simply can’t beat hand painted for that authentic feeling.
Whether you want photo realism or a piece of original art that your customers and employees and walk right into, wall art is the modern way of creating an exceptional, memorable interior that will make a lasting impression on all who see it.